// selected work

Real clients. Real problems.
The metric we moved.

Not a portfolio of screenshots. Every case below is a named client (or anonymised by request), a specific problem, and the measurable we actually shifted.

150+
Projects shipped
6
Countries served
0
Missed deadlines, 2024
3+ yrs
Median client tenure
Filter:Showing 8 of 8
/01Cold Email

From 0 to 32 qualified meetings/month

US Series-A SaaS came to us after burning 18 months with three other agencies. Rebuilt deliverability from the ground up, wrote new sequences, hit 32 meetings/month by week 12.

Challenge

Previous agencies warmed domains in 3 days (spam-listed), used AI-generated copy (reply rates 0.6%), and blamed "the market" when pipeline stalled.

Series-A SaaS · US
Tried 3 agencies · zero pipeline · 12 weeks
32/mo
Qualified meetings
97%
Inbox placement
6.8%
Reply rate
90 days
To break-even
Stack
InstantlyClayApolloHubSpotNeverBounceGlockApps
Read the service page
/02LinkedIn

38 qualified meetings from LinkedIn in Q1

Senior partner needed pipeline from Fortune 1000 CFOs. Combined profile rewrite + Sales Nav targeting + personalized human-in-the-loop outreach.

Challenge

CFO-level targeting needed personalization that templates couldn't fake. Previous agency had automated spray-and-pray that got the founder's account restricted.

Boutique consultancy · London
Fortune 1000 CFO targeting · 14 weeks
38
Qualified meetings
34%
Accept rate
1,400
Conversations started
5
Deals closed · Q2
Stack
LinkedIn Sales NavDripifyLemlistHubSpotCalendly
Read the service page
/03SDR

Hired 3 SDRs. Best hires in 3 years.

London SaaS had tried local agencies and direct hires. Our 3 India-based SDRs outperformed both on cost and quality. All still with them 18 months later.

Challenge

London SDR cost £85K+ fully loaded. Direct hires were quitting within 6 months. Existing outsourcing firms were a carousel of juniors.

B2B SaaS · London
3 SDRs · 18-month engagement · 18 months
3
SDRs placed
5 days
To first deploy
100%
18m retention
0.4×
Cost vs London
Stack
HubSpotOutreachLinkedIn Sales NavGongSlackLoom
Read the service page
/04ABM

Closed 4 Fortune 500 accounts in 2 quarters

Enterprise SaaS with $80K ACV needed multi-channel ABM for named APAC accounts. Email + LinkedIn + direct mail + intent-signal prioritization.

Challenge

Board demanded "proof of ABM ROI" after 18 months of retargeting ads with no attributable deals. Needed measurable pipeline, fast.

Enterprise SaaS · Singapore
120 named accounts · APAC · 2 quarters
4
F500 accounts closed
22%
Account engagement
120
Named accounts
$1.8M
ARR added
Stack
Clearbit Reveal6senseBomboraMutinyLinkedIn AdsHubSpot
Read the service page
/05CRM

HubSpot cleanup → attribution the CFO trusts

Four years of HubSpot debt: deal stages nobody used, broken automations, contact duplicates, attribution that ignored 60% of touchpoints.

Challenge

CEO thought marketing was broken. Turned out marketing was fine — HubSpot was lying. Untangled without losing history.

Martech startup · Bengaluru
HubSpot rescue · 4-year debt · 4 weeks
100%
Attribution coverage
12,400
Dupes merged
4 weeks
Full cleanup
0
History lost
Stack
HubSpotSegmentZapierLooker StudioClearbit
Read the service page
/06Audit

10 fixes ranked. Did 5. Reply rate doubled.

Mid-stage US B2B SaaS with declining reply rates. Independent 2-week audit found 10 issues ranked P0/P1/P2 with effort and impact. Client did the top 5. Reply rate went from 2.1% to 4.7%.

Challenge

Previous consultants "audited" by running the same playbook they sell. We don't sell ongoing services during audits — conclusion is the conclusion.

B2B SaaS · US
2-week diagnostic · 2 weeks
10
Findings ranked
5
Client-executed
2.1% → 4.7%
Reply rate
₹1.5L
Flat fee
Stack
GlockAppsMailreachApollo AuditCustom tooling
Read the service page
/07SDR

Scaled agency to 3× headcount without hiring

US marketing agency ran outbound for 40+ clients. Needed more SDR capacity without the HR burden. We built a managed white-label team of 8 SDRs under their brand.

Challenge

Agency's margins shrank every time they hired domestically. Clients demanded more outreach volume than the team could deliver.

Marketing agency · US
White-label SDR ops · Ongoing
8
White-label SDRs
Capacity scale
+42%
Agency margin
0
Client churn
Stack
SalesLoftApolloHubSpotSlack (mirrored)Loom
Read the service page
/08Cold Email

Inbox placement 23% → 96% in 3 weeks

Compliance SaaS landed on spam blacklists after a bulk campaign went out on shared infrastructure. Rebuilt sender reputation from zero.

Challenge

Sender domain had been "tested" by a previous vendor who sent 60K emails in 48 hours — instant blacklisting across 8 providers.

Compliance SaaS · US
Deliverability crisis · 3 weeks
23%
Starting placement
96%
Ending placement
3 weeks
Recovery
8
Blacklists cleared
Stack
SmartleadMailreachNeverBounceMXToolboxWarmup stack
Read the service page
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