Built deliberately.Shipped on schedule.
Seven phases, zero surprises. Whether it's a software build or a marketing campaign, here's exactly how a project moves through our studio, from first discovery call to long-term support.
- 01Discovery
- 02Planning
- 03Design
- 04Development
- 05Testing
- 06Deployment
- 07Support
Seven phases. One coherent journey.
01
Discovery
1 – 2 weeksWhether it's a software product or a marketing campaign, we start by getting to know your business, users, and problem space before any solution is designed. This means stakeholder interviews, competitive analysis, and audits of existing systems or channels. The goal is to surface the real problem — not just the stated one — so we're solving the right thing from the start.
Discovery
Whether it's a software product or a marketing campaign, we start by getting to know your business, users, and problem space before any solution is designed. This means stakeholder interviews, competitive analysis, and audits of existing systems or channels. The goal is to surface the real problem — not just the stated one — so we're solving the right thing from the start.
02
Planning
1 weekDiscovery outputs become a structured roadmap. For a build, we scope features and define the tech stack; for a campaign, we set channels, budgets, and targets. Either way, you get a fixed-price proposal with clear milestones. Nothing moves forward without a plan you've reviewed and approved — no hidden pivots later.
Planning
Discovery outputs become a structured roadmap. For a build, we scope features and define the tech stack; for a campaign, we set channels, budgets, and targets. Either way, you get a fixed-price proposal with clear milestones. Nothing moves forward without a plan you've reviewed and approved — no hidden pivots later.
03
Design
1 – 3 weeksOur designers build from research, not assumptions. We start with low-fidelity wireframes to validate structure, then move to high-fidelity interactive prototypes that get usability-tested with real users. You review every key screen before a single line of production code ships.
Design
Our designers build from research, not assumptions. We start with low-fidelity wireframes to validate structure, then move to high-fidelity interactive prototypes that get usability-tested with real users. You review every key screen before a single line of production code ships.
04
Development
4 – 8 weeksEngineering runs in two-week sprints with a live demo at the end of each cycle. Marketing campaigns follow the same cadence — creative, copy, and landing pages built and reviewed in sprints, not delivered as one big reveal. Either way, you see the work evolving in real time, not just hear about it.
Development
Engineering runs in two-week sprints with a live demo at the end of each cycle. Marketing campaigns follow the same cadence — creative, copy, and landing pages built and reviewed in sprints, not delivered as one big reveal. Either way, you see the work evolving in real time, not just hear about it.
05
Testing
1 – 2 weeksDedicated QA happens across all major browsers, devices, and realistic use cases. We test for accessibility (WCAG 2.1 AA), performance (Core Web Vitals), and the edge cases your users will definitely discover eventually. Every bug is tracked, prioritised, and resolved before any release is discussed.
Testing
Dedicated QA happens across all major browsers, devices, and realistic use cases. We test for accessibility (WCAG 2.1 AA), performance (Core Web Vitals), and the edge cases your users will definitely discover eventually. Every bug is tracked, prioritised, and resolved before any release is discussed.
06
Deployment
3 – 5 daysWe release using staged rollouts and feature flags — not big-bang deploys. CI/CD pipelines, rollback procedures, and monitoring dashboards are configured and tested before go-live. Launch day is engineered to be boring; that's a feature, not a coincidence.
Deployment
We release using staged rollouts and feature flags — not big-bang deploys. CI/CD pipelines, rollback procedures, and monitoring dashboards are configured and tested before go-live. Launch day is engineered to be boring; that's a feature, not a coincidence.
07
Support
OngoingThe first 30 days post-launch are complimentary support — included in every project. After that, monthly retainers cover monitoring, security patches, and new feature work for products, or ongoing optimization and reporting for campaigns — as real user and performance data comes in.
Support
The first 30 days post-launch are complimentary support — included in every project. After that, monthly retainers cover monitoring, security patches, and new feature work for products, or ongoing optimization and reporting for campaigns — as real user and performance data comes in.
Common questions about the process.
A typical web application moves through all seven phases in 10–16 weeks. Discovery and Planning together take 2–3 weeks, Design 1–3 weeks, Development 4–8 weeks, and Testing plus Deployment 1–2 weeks. Complex projects with multiple integrations or large scope can run longer — we'll give you a specific estimate during the Planning phase, not a vague range.
Ready to start the journey?
Discovery kicks off with a no-pressure call. We'll ask the right questions, tell you honestly whether we're a fit, and send a clear scope within two business days.